“Reporting on Agriculture is not sexy” has become a new cliché these days.
Many young journalists have been made to believe that the area of agriculture lacks the right stories that can draw attention and increase readership, viewership or listenership to their journalistic work. Unless, of course, these are stories about agricultural related disasters like floods, famine, hunger and or the negative effects of climate change.
A lot of print media (New papers, magazines etc) and broadcast media (TV, radios etc) are braced with headlines and feature stories on Celebrities, political scandals, riots, finances and many more but very few look at all these from an Agricultural point of view, simply because they think it is not catchy and therefore will not attract the attention of many.
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Tech4agri 